Ars Amorata is a philosophy of beauty. It is a way of life. It is not a religion. It is a belief system, similar to the way one might call Stoicism a belief system or a way of life. It is a layer that exists (or not) below all religion and all social structures. And it belongs to all of you.
Philosophers throughout the ages have argued whether beauty is objective or subjective, but in my view, beauty is neither. It is neither inherent as a property of the object (the objective view) nor is it in the eye of the beholder (the subjective view). Beauty is a third thing altogether.
Beauty is prime. It stands alone. It is a thing apart, in Kant’s words: a Thing-In-Itself (Ding an sich). Beauty emanates from what Aristotle called the Unmoved Mover, what Plotinus called The One, what scientists call the Big Bang, and what John in the New Testament called the Word or Logos.
Ars Amorata is an attempt to lift Beauty to its rightful place as the primary guiding principle in our hearts and in the world.