To finish a picture? What nonsense!
— Pablo Picasso

The Way of the Amorati


This is it – our flagship program! We’ve taken the very best concepts of the Ars Amorata philosophy – including some of Zan’s most shocking and practical secrets! – and rolled them all into one incredible online program. This 90-day journey is the only thing you will ever need to become the kind of vibrant, magnetic, and mysterious man that women everywhere adore. And we are with you every step of the way!

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The Way of the Amorati – Fundamentals

A 90-day Challenge!

The next course starts on Monday

2018/01/29 23:59:00

Ars Amorata

The Way of the Amorati – Fundamentals

“You will you feel as if you’re living, as if you’ve lived, as if you’ve experienced beauty, and your heart will be calm and your wisdom plenty.”

Take a moment to think about your life…

Are you tired of it all?

Tired of all the guesswork, the not knowing, when it comes to women? Of being lonely? Of all the money and time wasted in trying to create an amazing social life? Of always being the nice guy or worse… the friend?

Well, never again. That’s all about to change for you.

This program won’t help you with your trivial problems – it is designed to elevate you to the highest pinnacle of your masculine potential, a challenge that only elite men are willing to face.


In the Way of the Amorati – Fundamentals program, you will learn more about yourself and the way women experience you than from anything else you could possibly do. Along with the secrets that make a man truly mesmerizing and attractive, you will also learn amazing, practical ways to put it all into action immediately!

The result? A comprehensive and in-depth examination of your role in this world – an incredible deep-dive analysis – that is designed to change your concepts of women and life forever.

    Handbuilt by us. And constantly improving.

    Built on our own customized architecture, everything is presented to you in a timely and convenient manner, allowing for a highly immersive experience. The discussion and learning grows as we share together our thoughts, ideas, links, stories, issues, concerns, and advice.

    Each week has a theme and a related challenge.

    Each week’s theme builds on the theme from the week before, and the weekly challenges are designed to teach you about the theme by doing. Don’t worry… the challenges are not time-intensive at all, but they are stimulating and designed to take you to the edge of your understanding.

    You've already absorbed enough information. You don't need more.

    Each week, we provide you with a deep understanding of each theme before breaking it down into practical and sensible steps. We have learned from students all over the world that results and success in the land of women usually happens from day one.

    You will have a direct connection to your personal mentor.

    We have live, interactive mentoring calls at the beginning of each week. Your mentor will facilitate and introduce into the discussion the most burning issues and stories of the group. We are here to learn from each other. And if you miss a call, not to worry – all is recorded.

Give me but five minutes to talk away my
ugly face, and I can bed the queen of France.
— Voltaire

What You Will Learn…

You will learn to finally see behind the veil and understand exactly what women are thinking.

You will learn how to radiate masculine mystique everywhere you go.

You will learn exactly how to handle yourself in any social situation – with confidence and humor and grace.

You will learn how to maximize your attractive qualities in a way that women simply cannot resist.

You will discover the incredible feeling of knowing there is no longer any fear of rejection.

You will discover what it feels like to be a  force of nature – a penetrative force! – in the land of women, experiencing jaw-dropping passion, and breaking free of the dreaded “friend-zone”… forever!

You will learn how to to create brave new levels of mischief, intimacy and beauty with women – whether together for one night or for an entire lifetime.

You will become that rarest of men: a true lover of women – a man who loves women and is loved by women – for the rest of your days!

Week 1 – Designing Your Life
Week 2 – Perspectives
Week 3 – Living Like Champions
Week 4 – Curiosity
Week 5 – Dancing in the Moment
Week 6 – Invitations
Week 7 – Ease and Delight
Week 8 – Celebrating Her
Week 9 – Aliveness
Week 10 – Sub-communication
Week 11 – Masculine Edge
Week 12 – Authenticity
Week 13 – Passion

A Member of the Amorati

When you graduate from Fundamentals in 90 days, you will be invited to become a member of our exclusive band of rogues, treasure hunters, and raconteurs – The Amorati! – an incredible community with vibrant conversations and Amorati World Conferences in different cities twice per yearand all for free!

We like to think of this program as an extended, 90 day application process to join the ranks of the Amorati. It is your chance to prove you have the integrity, commitment, and spirit needed to become a worthy member our world-wide network of gentlemen.

So if this is you… don’t hesitate to join us in this global movement.  Apply to join the Way of The Amorati – Fundamentals program today!

And growing!
Zan's inner circle
A truly international brotherhood
Every spring and every fall

What They Say

Check out these powerful testimonials

"Put simply: I love, embrace and genuinely want to celebrate this natural message of ours. It’s sincere yet thrilling, it nudges us men and women into a dialogue and a dance… and it’s what we all want. I first met Zan by chance - through a mutual friend and without any prior exposure to his writing or speaking. In fact I got to observe him at close quarters, night and day, and saw him living the message he is preaching, and at the same time always looking to improve his own understanding through the prism of real-world interaction and reflection. This resonated with me enormously. This philosophy sits well with who I am, what I value, and what I hope for the future. So I took the plunge and committed myself to The Way of the Amorati - Fundamentals. Having been through it I see, hear, and feel real definite before-and-after shifts as a result. The main takeaway for me is that everything we thought we might want to hide - i.e. our endless love for, and drive to be close to, the women in our world - turns out to be our biggest benefactor. How’s that for a happy ending?"
London, UK
"Before I found out about Zan’s teaching a few years ago, I was already curious and observing the dynamics of the interaction between people. After discovering and joining The Way of the Amorati - Fundamentals in 2009, I realized that there is such an important message in the Ars Amorata philosophy for men in our modern time. Being born and raised in Hong Kong, due to the cultural differences, I am aware of the challenges of being a modern Asian man, therefore I am devoted to inspire others to gain the understanding that is essential to life and to success. We might all come from different cultures and background, but what we all need as humans is the same. An overarching theme of my life has been this: 'I am not comfortable where/who I am, I need to be somewhere/someone to make myself feel better,' which is not the best perspective one can have! But one thing that shifted me through the program was realizing this: We are already that guy, we just need to believe it. To me however, it was just too simple to be realistic - but it all comes down to a single choice as Zan puts it. Therefore, slowly, instead of treating everything as a big puzzle to be solved, I started to enjoy things more as they appear. Now, as a member of the Amorati, moving forward, I do two things: taking notes on things I learn along the way and sharing with those who are ready for a change."
New York, USA
"All my life I had a feeling that there had to be more to life. I wanted desperately to rebel against something that I could not put my finger on. I am a searcher and I guess I will always be that. Nevertheless, since I was introduced to The Way of the Amorati - Fundamentals course, several things have fallen into place. Life has become a learning process and a lot more fun. I see patterns emerging in so many social interactions now. It is intriguing. I see now how much people around me and the world needs to hear the Ars Amorata message. I am very happy and honored to be a part of the Amorati Elite, and hope to be able to carry on the word and inspire others to live a fuller life, like I have been inspired by the Ars Amorata philosophy. At the end of the day, we will all see that our neighbors' freedom is our own freedom. There is so much to discover, and I wish to keep the mindset of the beginner to preserve this freshness of my experience of life and people."
Oslo, Norway
"Throughout my life I've been on a journey of transformation: I went from being a painfully shy, socially inept guy, barely able to speak to women to being a confident and outgoing guy, often the life of the party, and having a very natural way with women. When I joined The Way of the Amorati - Fundamentals, I was already far along this journey, I was already doing most things right with women. But I knew I had more to learn, and what I learned really shocked me. Probably my biggest insight was realizing that I wasn't being honest with women. I had always thought of myself as honest, but when I saw a beautiful woman, one I was really attracted to, I would hide it. First, I would hide it from her. Second I would hide it from anyone else who was around. And lastly, I would try to hide it even from myself, I would try to bury it so deep that no one would know, not even me. In the program, I was invited to honestly communicate my attraction, and all kinds of wonders started to happen. It was a missing piece of the puzzle, and from that point on I began to play and flirt with women in a much more natural way. This has lead to more wild moments, including some of the greatest moments of my life. So now I'm committed to sharing this message with whoever else needs to hear it. I'm proud and delighted to be a part of the Amorati Elite, and I'm excited about what we can do and where this journey will take us."
Heidelberg, Germany

The Way of the Amorati – Fundamentals

A 90-day Challenge!

The next course starts on Monday

2018/01/29 23:59:00
For the incredible low price of only


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