Zan Perrion launches Enlightened Seduction, a philosophy of "a more elegant, a more excellent, and a more enlightened way of interacting with women and moving through this world."
The Way of the Natural DVD Series
Various Speaking Engagements
Zan leaves Canada and hits the road, accepting all invitations, wandering everywhere from Tokyo to Cape Town, from Panama to Spain.
“The Game” by Neil Strauss
Author Neil Strauss devotes an entire chapter to Zan in his New York Times bestseller The Game, calling Zan "...the undisputed heavyweight of the genre... in four years, he never once asked for advice, he only gave it."
Various Media Appearances
In an interview, Zan mentions "The Story Of My Life" by Casanova and "The Ars Amatoria" by the Roman poet Ovid as some of his influences. The reporter misquotes it in her magazine article as Ars Amorata. And a brand was born!
Let The Game Begin
In 2006, Zan played himself in the Hollywood movie Let the Game Begin starring Adam Rodriguez, Thomas Ian Nicholas, Natasha Henstridge, Stephen Baldwin, and Michael Madsen.
The Amorati brotherhood is established, eventually growing to hundreds of members all over the world.
At around the same time, Zan Perrion and graphic designer Brian Chui sketch the first draft of the new logo on a napkin in a seedy New York bar.
(And now over 30 people have the logo tattooed somewhere on their body!)
The Alabaster Girl
After ten years of writing, Zan releases his book, The Alabaster Girl.
In Search of the Alabaster Girl
The 50-episode YouTube video series, In Search of the Alabaster Girl is released. A coffee-fueled round-table discussion about the book, "The Alabaster Girl."
And Onward… to Distant Horizons!